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Writer's pictureEllie Bradbury-mcCann

Cross Media Marketing Netflix

Updated: Jun 16, 2022

What genre is it?

- Reality tv

How do you know ?

Because it says underneath the film on the website.

Why we did this research ?

We did this because it helped us learn more about what makes the front cover look good and appealing to others as well as the trailer also the text is very big and bold for both of the trailers I watched so it makes it all stand out to the public and for every cover of movies we watch it always has to stand out so the text is very important and the background the colours you pick to go with it. Also gave me more ideas for my posters I edited out on photoshop because I had to pick the type of text that fitted in with he whole genre and the way the title of the film had to relate to relate to the picture I chose.

Storyline

It is aimed at a women called Soy Georgina and how her life changed 5 years ago after she met Cristiano Ronaldo it is more about her personal life and how far she has come to take some fame from being with the love of her life.

Who is the film aimed at?

It is aimed at women

How do you know?

It is based on herself and how she overcomes the fame and how she also gets used to being around the fame.

How is the film marketing?

This film poster has the main character that is in the film/tv show and the background of it kind of gives away that she is living the rich life and an amazing life with her partner Cristiano Ronaldo while also taking on the fame. This makes me want to watch it even more because you get to find about her personal life and how she finds it when she is going out with Cristiano Ronaldo.

How do the posters and photos link together?

It links together because in the background you can tell she is famous and rich and how her life changes because she met the love of her life which was Cristiano Ronaldo and how he got famous from doing football.

What is the reason for both media?

The reason behind it is the fonts and colour in the background mainly the photo in the background is meant to give something away so the front cover of the film looks good to watch it.




What genre is it?

Horror/drama/mystery

How do you know ?

Because of the front cover you can tell that it doesn't look like a bright happy film it is very dark and sinister and looks mysterious.

Who is the film aimed at?




Cross Media advertising task

People advertise many films on a billboard because it stands out and they do it anywhere they also do it with series and the reason they do it is because it helps when the public go past it either in a car or at a basket ball game they would see it cause it is so big and your eyes draw attention to it the public might think that it would be interesting to watch with all the colour in the background and how most colours and texts stand out on the billboard.

This billboard looks like it would sell a lot by how many times people see the big picture and the amount of the public that have already watched it will think that it must be good to be on a billboard and also the most recommended tv programme to watch. This billboard is up near traffic and where all the cars go so when people go past it they look at it and they might consider searching it up on Netflix also when the public watch it they would instantly either think it is good or bad and then review it and rate the tv show/film seen as though this tv show has been highly recommended it must be good to watch for most of the public who finish each season.

Target Audience

There target Audience is mainly aimed at Millennials and the people who are born in that generation most of the teenagers watch it nowadays and roughly people up to 25-40 years of age watch it because most of the scenes in Riverdale have a lot of disturbing scenes and older people watch it because of there age range.

Other media advertisment

It has been advertised on many other things such as this magazine and people who have already watched the series could be around in a shop and want to buy a Riverdale magazine which would sell fast because of how popular it has gotten the colour in it is very bright it stands out a lot and instantly the public who see it and enjoy reading magazines would love to buy it because of how big the tv show has gotten and how the public love the characters.







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