Enigma Code
On the poster you can see the full enigma code on the girl because she has puzzles on her face and it shows some clue on the photo it makes people think what are the puzzles on her face for ? and why is it there?.
Binary Opposition
This show us that if she doesn't solve all the puzzles then she will loose her life and it shows the clue by it saying escape room so the main point of the film poster is she has got to find the clues/puzzles to escape the room without dying.
Enigma code
You can see on this poster that they are on a train and it makes you think where are they going? why are there faces petrified? and when it says on it winning is just the beginning it tells us that it has happened before the whole situation.
Action code
Shows us that there on a train and they are travelling somewhere the colour of the welcome back sign on the train is red this might also show that red can be a sign of danger and death it also stand out on the poster because the bottom of it is the same colour and the top is completly different.
Enigma Code
Who is behind the mask? what things do they have planned if they have weapons in their hands? Where is it about to take place?
Action Code
You can see that they are holding on tightly to their weapons and they don't have any fear of hurting anyone they just want to kill. It also shows that they are praying with there knives and sledge hammer and they look very serious about it and sinister. Again there is red on the poster with the caption "let us prey" and "prey the night". This tells us that they are praying whilst killing innocent people.
Binary Code
The life and death situation shows us that they will kill whoever they find and the innocent people have to fight back otherwise they die.
The theory of enigma, action and binary
Enigma - The Enigma code is a theory that suggests a text whether that is television, film or a poster that attracts attention to the audience of the way it looks and it leaves a mystery of what will happen next and leaves the public asking questions about the way it looks or the way it is set out.
Action - The theory of action is about what will happen next? and where it is set for example in a train station and the audience might think as to why someone is in a train station and where are they going or what are they doing?
Binary - The theory of binary shows the plot especially on posters for example the strangers up above it says underneath the big bold title "prey at night" this tells us that all of these masked people are stood with knives and other weapons to prey on what they want which is to kill innocent people whoever crosses where they live that shows that it is the plot of it all and it gives a bit of a clue on what it is all about.
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